I like that it has multiple templates to choose from, and you can use your own images or create your own with one of their provided options. Also, the customer support is incredible! They are always so quick to help and answer any questions we have. Sometimes it takes a couple days for an update to go live, but they usually get back to us pretty quickly! We are trying to streamline our lead generation process, and this tool does exactly that. It helps us track all of our leads in one place, which makes it much easier to follow up with them. It also allows us to segment them into different groups depending on what stage of the sales funnel they currently sit in.