More than a gimmick, Nickle Zero is a very decent belt. This is the third shop I have and I have found their items to be of consistently high quality. Many people are allergic to nickel. I don't, but I still use her stuff because I really like her styles. I didn't check the width before getting this one and it's quite wide. I'm not a fan of this but wish I had looked as the gauge clearly states 1.5 inches. In addition, the leather and clasp are of good quality and attractive. A very worthy product.