I prefer them to the other smart lamps I've tried because of their brightness and pre-installed situations; not all of the scenarios are necessary, but a couple are really handy (reading and a candle).
Pros
It's a cool lamp, it's simple to link up with Alice, it's bright, it has a ton of different color options, it has a few different special modes (my personal favorite is the candle flame), and there are others if you know what to ask for.
Cons
Extremely big; best served by a towering floor lamp; observable even in a modest wall sconce; yet, its benefits transcend those of the former.