1) Easy & quick way of receiving feedback from customers2). Allowing us easy track our service metrics3.) We can integrate it with various other third party apps4.). Great support team is at your disposal if need arises!1) There are some minor UI related issues which needs be taken care in future releases 2)."Fellas" have been more active than "Gals". 3)"In-app messaging feature should allow only one message per day."The best thing about this app that we realized during testing phase was its accuracy level as compared to any existing tool available so far!".