The ability for me as an account executive or inside candidate recruiter is being able to see who I am targeting at each level within my prospect organization so we can have more communication going forward when it comes time to interview/hire those candidates! It also allows us to send targeted emails which are much less likely than mass mailings to be ignored. There isn't anything really bad about this product but rather there aren't any things i would like added either. This software has been very helpful in our recruiting efforts by allowing us to target prospects through their organizational chart.