The most important thing I like about this platform is that it's very easy to design, create ads straight from your computer (no photoshop or other software needed), have multiple ad formats available for various audiences & campaigns as well! It has also become more cost-effective in some ways than running an advertising campaign through Google Ads - although we use both platforms because they serve different markets within our organization with differing needs/demands of each product line.
We've been able solve problems such as needing additional inventory but not having much space left over due to constraints set by clients budgets etc., without feeling too restricted since there are so many options given you can easily adjust any aspect if things aren't working out right away after creating them initially.. Having said all those positives though, their customer service leaves something be desired when communicating directly via phone call sometimes feels rather difficult especially at times where everyone seems distracted / unorganized during what might.