Definitely whiter than stock halogens in my 2016 Kia Sorento SX. not noticeably brighter. I only installed H11 bulbs in the low beam. one burned out after 15 months. Contacted Osram/Sylvania and the response was "The expected lifespan of zXe bulbs is 9-12 months." I can't be too disappointed with their response - they were quick to respond and the bulbs come with a 1 year warranty. I replaced them with CougarMotor LEDs which have a 3 year warranty and are MUCH brighter and whiter and also cheaper so I can't imagine ever going back to halogens. CougarMotor LED Headlight Bulbs Universal Conversion Kit - H11 (H8, H9) - 7200lm 6000K Cool White CREE - 3 Year Warranty https://www.amazon.com/gp/product/B01H6NZ7D8/ref=oh_aui_detailpage_o09_s00?ie=UTF8&psc=1
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