I've been using Fram my whole life and haven't even thought about it. One boring day I was reading oil filter reviews. I won't call Fram rubbish like many forums seem to do as they haven't failed me in 34 years. But I will say that reviews and lab tests prove that Purolator is much better. I used the PL30001 here as a direct replacement for the PH43. My application (Jeep Grand Cherokee 4.7 2004) actually calls for PL14670 (PH16) but this part number increases performance by about 33%. The thread and sealing surface are the same, but the body is longer. This added a full extra liter to the system and increased the surface area of the filter media, ideal for high mileage engines or long synthetic oil changes. I'm in both categories - 160k+ and I use 5W-30 AMSOIL Signature Series. Although the filter is difficult to test, I am happy with the lab tests and professional reviews compared to my old Fram filter. Sure, you can slice open the filter and see what's inside (hello RoadKill!), but you really can't (outside the lab) measure the number of particles trapped and particle size. I'll say I miss the Fram top's non-slip grip, but it's a small sacrifice for better filtering.
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