I like how easy it was for me as an intern at my previous employer (a health insurance agency)to start using this software without having prior knowledge of coding/software development; however there are some things that could use improvement such us being able to add more than one link per page when sharing our stories from different platforms via Facebook Live & WFH2H etc The platform is easy to use and understand. It provides a lot of customization features. I can't see a downside to this tool. It is an excellent tool to use in a company to help get more engagement and more people to see the content. I am using this tool to reach out to my target audience. I am able to get a lot of information about my target audience. The customization features are very helpful. The platform makes it easy for me to create videos and publish them.