First you need to start with the smell. He smells amazing. For example fresh fabric softener or something similar. My previous lube smelled like chemicals. Also, it is based on Eco. That's more important than you think. Then it works very well. When it rains, the lube stays on the chain and doesn't get on the bike. Very quiet and smooth transmission. It lasts quite a while although I can't really speak to it as I keep reapplying it to feel it again.
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