I have been working in this space for more than 10 years, so it was interesting having something new to look at! Alyce's team has quickly become some of my favorite collaborators. The project started from scratch, but they had already laid their groundwork well by using data analytics and understanding what resonates with people. I was able to learn about product usage and user behavior while we were building out the first version of the app over 2 months. My initial feedback included adding…