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Analytic Partners Marketing Mix Modeling Review

3

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing Services, Marketing Analytics

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Description of Analytic Partners Marketing Mix Modeling

Advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. The Analytic Partners approach is customized to address your specific market, your unique brand, and your business challenges.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

Very helpful tool with plenty room and flexibility

I like that it helps me see what's working for my product in terms of pricing strategy or advertising campaigns so i can adjust as needed. Sometimes its difficult to understand how certain variables affect other ones if they are not shown together at once which makes trying out different combinations more complicated than necessary. Also sometimes there are too many choices available when you don't want all of them included - this could be due to some sort of error but we have had trouble…

Pros
  • Or maybe having multiple versions run simultaneously while testing ad targeting strategies..it really does give flexibility beyond just GA reporting capabilities alone!! And being easy to use without any special training required
Cons
  • Some little things

Revainrating 5 out of 5

Solid tool with great customer service

I like how APM has an easy way of calculating ROI for any campaign or ad group. It's also very flexible in terms of data sources that can be used by their team. They're always willing to work through problems as they come up rather than just saying 'it doesn't work'. Also love working remotely since we are located across the country from each other. There really isn't anything negative about our experience thus far! We've been able to see where our campaigns rank within Google Ads and what…

Pros
  • Their engineers take care all issues fast & efficiently before escalating them further down into management levels so there should never endanger your business' success due process
Cons
  • Some difficulties

Revainrating 5 out of 5

Highly Capable & Results Driven - Insights Beyond Your Spreadsheet

I was really impressed by their ability to help me create models that captured my target customer's behavior patterns to better understand how they make buying decisions in our verticals and identify gaps that are hurting us. They also helped us develop new sales approaches and segmentations for key accounts. Their team has an incredible technical skill set which made it easy at times to communicate back-and-forth ideas. It would be great if we could incorporate more behavioral data into future

Pros
  • Honest, clear explanations
  • Excellent communication skills
  • Strong Data Science background & analytics expertise (not all firms have this)Cons : Nothing truly enjoyed working w/ everyone
Cons
  • Some problems