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BrandTotal Review

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Competitive Intelligence Tools

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Description of BrandTotal

BrandTotal is a leading social competitive intelligence platform, born out of marketers’ need for easier access to actionable insights and curated into a sophisticated Brand Analytics system -- enabling brand marketers to make decisions based on data, not feelings. BrandTotal powers forward-thinking brands -- from new, innovative, challenger brands up to Fortune 500 companies -- to see farther and more clearly than ever before across their own brand analytics and your competitive landscape. We give you visibility and clarity into the top and middle of the funnel -- but not just Visibility but Visibility with Context and Visibility with Performance -- the missing link in actionable competitive intelligence and brand analytics. Customers use BrandTotal to plan, execute, measure, and optimize against business goals while maximizing Brand ROI. We designed our platform from the ground up to give you the tools to make smarter, faster, and more accurate brand decisions -- with the ability to measure not just yourself in an echo chamber, but against your fierce competition with 360-degree visibility into share of voice, ad spend, consumer sentiment, engagement and attitude, share of topic, and so much more. BrandTotal was founded in 2016 and serves customers in North America, Europe and Israel. Headquartered in New York, with offices in San Francisco and Israel, the company is funded by world-class VC firms Flint Capital, NHN Investment, One Way Ventures, FJ Labs, Glilot Capital Partners, and Keshet Dick Clark Productions along with early support from Microsoft Accelerator and Oracle Startup Cloud Accelerator. Find us at www.brandtotal.com.

Reviews

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Type of review

Revainrating 5 out of 5

Great Platform for all stages across buyer's journey

The ability to integrate the Brandtotal platform with various 3rd party platforms such as Salesforce Marketing Cloud and Hubspot has been really helpful in our CRM strategy. I can easily pull information from within these tools and it makes my life so much easier! I have had a couple occasions where the service could be improved (such as when we lost the connection to our Salesforce account) but this is something that was likely due more to human error than the fault of Brandtotal. We are able

Pros
  • Ease Of Use
  • Easy Integration With Various Platforms
  • Customer Success Manager Makes Everything So Much Simpler And Faster.
  • Ability To Track Key Data Points for Our Customers Such As Purchase Intentions & Conversions That Help Us Understand Their Behavioral PatternswithinourSaaSFunnelToHelpGuideOurSalesStrategyAndMarketingCampaign
Cons
  • There are disadvantages

Revainrating 5 out of 5

Great way for marketers and business owners alike keep track of past activiy

The ability to quickly see what's working (and where there are gaps) in terms marketing activities across our entire portfolio - including digital campaigns as well as more traditional sales channels like events or trade shows etc., which helps us understand how best we can spend limited budgets within each channel area. There aren't any downsides either from my perspective so far! I've been able to identify areas that require improvement right away but also have opportunities available when…

Pros
  • Lots Of options for customisation if you want something different than standard report outputs e.g KPI metrics vs period comparison views,.etc.
  • A fantastic all round tool really useful during planning cycles , especially around budget forecasting,
  • Highly configurable