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BrightInfo Review

4

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Account-Based Marketing

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Description of BrightInfo

BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

Reviews

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Type of review

Revainrating 4 out of 5

Easy to use tool that offers comprehensive insights

The fact it's able of tracking all my website visits within 1 account.It has great reporting option in terms of statistics reports as well other tools needed for monitoring campaigns.The interface could be more clear about some options which are not obvious.Also i would like having better integration with Google Analytics so we can have cross product usage analytics but this will take time since they don't want 3rd party software doing their job (but possible).We track our customers' web…

Pros
  • It is very easy to use
  • Easy way manage your accounts.
  • Great support team
  • Easy setup!
Cons
  • Need an update regarding multi country campaign measurement need additional toolset

Revainrating 5 out of 5

Easy-to Use Marketing Analytics Tool - Would Recommend

I like how easy it was for me as an internal user to use this service compared to other services we used previously. This allowed us to make changes without needing to ask someone more experienced in data analytics or marketing. The only thing I didn't like about Brightinfo so far is that you can't export reports back to PDF format (I would love if there were some way of doing this). Great tool! We've seen better results than expected with our site traffic from being able to show personalized…

Pros
  • Also offers good reporting tools which helps explain what happened during campaigns/ads etc.
  • Very helpful customer support team!! They always try their best at providing solutions even outside office hours :)
Cons
  • Minor Issues

Revainrating 5 out of 5

Amazing customer service and attentive support staff

The software was easy enough for my team of non tech savvy users who don't understand data visualization or analytical tools in general but are great people with smart ideas about how they can be utilized by us! As we have grown our client base has expanded so quickly it's hard keeping up as far automation goes - I had been working closely one day per week manually uploading reports via excel into BI solution which took too long sometimes because there were way more than 10 clients (now over…

Pros
  • The software was easy enough for my team of non tech savvy users who don't understand data visualization or analytical tools in general but are great people with smart ideas about how they can be utilized by us! As we have grown our client base has expanded so quickly it's hard keeping up as far automation goes
  • I had been working closely one day per week manually uploading reports via excel into BI solution which took too long
Cons
  • Will fit

Revainrating 5 out of 5

Very beneficial toolset, especially if your thinking outside-the box

The dashboard has been very helpful in determining what marketing efforts are working best for our business and which ones need some fine tuning. I have not found anything about this platform that I would consider lacking or dislike. We did not use any of their paid services prior to purchasing Brightinfo so there was no way to compare benefits with other products. Our team uses it primarily for email campaigns (which we've also used in past years). There's nothing wrong per se with these…

Pros
  • Allowing customers direct access via slack channel makes communication seamless while still giving more flexibility over how often one communicates directly if
Cons
  • Not the best