Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
Learn more: www.comscore.com
The most important thing I like about comScore's products as an advertiser or publisher was that they gave me accurate numbers to help make my decisions in buying advertising inventory. It has been difficult finding any other service out there with this level of accuracy. They have recently added more interactive features which makes their platform even better than before! There really isn't anything bad at all. If you're looking for something simple but effective then look no further; it doesβ¦
Pros
Accurate metrics.
Easy interface
Ability To see analytics across multiple platforms (TV, Mobile etc.)Cons : Some reports take hours long so may not be suitable if your time is limited