CustomScoop by CARMA provides online media monitoring, alerting, reporting, and intelligence solutions.
The service is designed by and for communications professionals. As CARMA's entry-level service it caters to the needs of the SME market, public institutions, associations and societies, as well as smaller to medium PR and marketing agencies.
I like that it allows me to monitor my campaigns very easily from all over as well! The fact you can set alerts for keywords or phrases is always helpful when trying to improve your SEO efforts with clients (or yourself). There are things which could be improved including better integration of tools such as MailChimp etc - but this doesn't really bother us too much since we're already using other services anyway so there's not great benefit in integrating custom scoops into those platforms…
Pros
It's very easy to use and has a great customer support team to help if you need it
Cons
I wish there were more integration with other tools such as MailChimp but this is a minor issue really
Everything was seamless when it came to implementation of this service into our brand! The customer support team is unparalleled in their responsiveness time-wise as well has being knowledgeable about any questions that come up through out use. Some things can be hard for us with all other products we have from Carma but not really here anymore since they became fully owned by Google. Make sure your agency or management understands what you want in order to get exactly what you are looking for…
Pros
Our ability to be more creative with our content while maintaining brand standards is one of the major benefits
Cons
Wish there were more options when it comes down to choosing which type of a report you wanted but their customer service team was very helpful with solving issues
The ability to monitor your site's performance as well or more than most traditional web analytics tools (like Google Analytics). It also gives you detailed insight into what people are searching for which is great when it comes time do SEO work! I wish there was an easier way of getting reports sent directly from my email instead having them go through custom scoops dashboard first so that they would show up in one spot but other then this i have no complaints with using customized scoop…
I like how it allows me to see what people are reading about my brand across all platforms in one place! This is very helpful for keeping up with industry news as well so that our team can make informed decisions when deciding where we should advertise or market ourselves next year/month etc..
Also love having access from anywhere at anytime which makes work life easier!! Nothing yet but will update if there's anything i've missed out :). Accessibility of information via custom scoops…