The best part was that it is so easy to use, intuitively understand how things work (even if you have no previous experience), can easily create reports etc., which helps me make informed decisions quickly without having too much hassle/time spent figuring out what I need from this system! It's basically like an all inclusive toolbox - everything under one roof!! Also very helpful when we are trying something new because of its robustness & ability scale up rapidly once implemented wellβ¦