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Hitwise Review

1

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Very good

Revainrating 4 out of 5Β Β 
RatingΒ 
4.0
Marketing, Digital Analytics

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Description of Hitwise

Hitwise provides marketers unique insights based on the largest sample of internet behavior and consumer attitudes revealing the audiences, search terms, and traffic sources that they need to get a competitive edge. Marketers use Hitwise's powerful audience modelling and activation technology to segment and target their prospective customers.

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Type of review

Revainrating 4 out of 5

Hitwise Is Great For Market Analysis

I have been using this software for more than 6 years now as my primary research tool when it comes time do market analysis or even just getting an idea about where your site is in relation with other sites (competitors). It has always given me results which are pretty accurate but sometimes you might find some slight differences between what hits show up compared against actual data from Google Analytics - so be sure not too rely solely upon these tools! However if used properly can give…

Pros
  • I like how easy it is for you guys (HitWise) are willing share your data with other people in order help them improve there websites or campaigns!
Cons
  • I dislike when you have to wait for a long time for data to be released