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IRI Audiences Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Commerce, Retail Software

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Description of IRI Audiences

IRI Audiences provides data assets at scale, including anonymized data from 500+ million national shopper loyalty cards from multiple leading retailers to help marketers to improve targeting and activation.

Reviews

Global ratings 2
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  • 4
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  • 3
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  • 2
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Type of review

Revainrating 4 out of 5

Comprehensive Data & Robust Platform

I can easily access the data and use it to create targeted content, as the data is comprehensive. I can create content and upload it to multiple channels. Also, I can target with this data, which I found very useful when creating my product pages on Amazon and Facebook. There are two things I dislike about this product; one, the data is not updated frequently. This is a great data source but I don't know when it is updated. I think this is a great data source for targeting the right audience.…

Pros
  • Comprehensive
  • Detailed demographics that make segmentation easy.
  • Data available both programmatically AND directly downloadable by Excel or CSV
  • Segmentation capability you get all kinds/demographics including age ranges (e g ages 1 2 years vs 5+), household income groups etc..all broken down according totargeting criteria defined within each campaign template!
Cons
  • Not current enough?

Revainrating 5 out of 5

Very user friendly and intuitive interface

The platform is very easy-to-use even for non technical people like myself who are looking to start using AI tools for digital marketing activities in our business! We have been able to use this tool with ease so far though it's still new product compared to other existing products but I don't see any issues yet. As of now we're only doing targeted campaigns (not mass outreach) - the ability to target customers by behavior/interests would be great if they eventually add that feature as well…

Pros
  • Lots options already built out which makes things easier especially since one does not need too much expertise or knowledge about targeting techniques such us lookalike audiences etc., just needs basic skills at running ads via adwords / google search network platforms
Cons
  • So-so