Description of Kintegra
Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively.
Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers.
The major features are-
- Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords)
-Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics)
-Automated reporting system cross-channel
-Automated management of campaigns based on the rules created.
-Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis.
-Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance.
-Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest.
-Usage of universal pixel code to identify users visiting the website, landing pages or any other web property.
-Monitoring of metrics on multiple levels and channels.
-Real-time notifications of underperforming campaigns.
-Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions.
-Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics)
-A highly powerful search feature to explore across all ad sets/campaigns at one place.
-A progressive web app that does not require any software for installation.
