I like that it's easy to use, has many templates for different purposes (blogging or business website), very flexible with plugins and modules, great support team.
It can't be used as a full content management system because of its lack in features compared to other solutions available out there such as WordPress etc. But what you get from this product are some really good tutorials which will help you understand how things work pretty quickly - just make sure you have enough time/resourcesβ¦