I like how it provides great insights into my visitors and their behavior - this helps me understand what they want from our website, which allows me to focus on providing them with content that will drive traffic back through the funnel! It can be a bit buggy occasionally when loading, but nothing major and it's easy enough to get used to. If you're looking for an analytics tool specifically built around your business' needs, then consider exploring other solutions as well. We needed dataβ¦