The platform has been very easy for our team to use (we have only used it internally so far). It's intuitive design makes creating campaigns simple and quick. We've had some issues with the platform not loading in certain countries but this seems to be improving over time. I would say there are two main benefits of using PL.
Firstly, we can create customised campaigns which allows us to target specific audiences within our network of contacts. Secondly, we can track how many people clickβ¦