- Display, camera, form factor and tactile sensations, quality of connection and mobile Internet, and flagship hardware already installed on board. The consistency of the software's configuration.
- Bixby is incompetent despite having the most powerful hardware; it has a separate button that no one uses; the location of the fingerprint scanner; a bunch of imposed software that cannot be removed or even "calmed down"; and it has the location of the fingerprint scanner; all of these things are stupid.