I haven't worked with wood for a while. Jessada used to be my editor selection company, but since they disappeared I did a little research and found that Whiteside is the new benchmark for editors. And after getting my first two Whiteside Beats I understood why and I expect to buy more in the future.
Having used several different brands I now always buy Whiteside when they have the profile I want. I tried the more expensive new Bosch bits and found that they didn't work better, they actually worked better. When I need a profile urgently and buy another brand from one of the big stores, I'm always disappointed with how they handle hardwood. You can't do better than Whiteside.
Pros
Whiteside cutters are made from high quality carbide