The tool is simple to use with intuitive features. It has a good reporting feature as well as integration with other business applications such as Salesforce. The tool can be integrated with Microsoft Excel using VBA macros. However, this can be time consuming. I have used zero for both customer relationship management (CRM) tool and data analytics tool for my current employer. This software has been great as it provides a platform where all team members can access the same information at theβ¦