I like how easy it is to use, you can even do A/B testing without any coding knowledge! The platform looks very modern too so that helps as well.
It's not always accurate but they're working hard at improving their accuracy over time.
Their customer support has been great in helping me understand what went wrong with my campaigns when we had issues during an event. We've used them for our eCommerce business where we track visitor behavior across websites (and mobile) using cookies or otherβ¦