I have highlighted hair that loves to turn orange tones no matter what I put on it. I tried L'Oreal Purple Shampoo/Conditioner, Matrix total results, semi-permanent color-locking conditioner. and that. I don't spend my money to try something else afterwards. Unlike L'Oreal and Matrix (which look almost the same in color, although one is a purple shampoo and the other is said to be "blue"), this product clearly contains a rich dark blue pigment. Personally, I apply it to my hair and leave it on for about five minutes before rinsing it out to allow the pigment to penetrate the hair. There are noticeable results from using the shampoo and conditioner after a wash, but the cumulative results are much better over time. It perfectly tones even the most stubborn oranges on my hair. I recommend using conditioner as the shampoo itself dries the hair a bit. The product also smells vaguely, like a men's soap or cologne, but it's not unpleasant, at least to me, and the smell doesn't linger when everything is washed off.
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