I love that it has an easy interface, allowing me to write prescriptions in about 5 minutes! It's very simple to use. The price point for this product is great. There are some features missing (e.g., drug interaction alert), but they're working towards adding those features soon. We've been able to reduce our time spent writing scripts by at least half, which allows us more time with patients. Also, we have better control over what medications are prescribed, since everything is written down. This helps ensure patient safety.