The ability to see conversion rates for each of our pages/funnels is extremely helpful in terms of understanding which ones are performing well and where we need improvement or new features added (such as A9). I also like that it's easy enough for non-technical people who may not have access to other tools such as Google analytics to use it effectively - even without any training at all they can begin getting results within minutes. It was difficult to get setup initially but once you do it will be very straight forward from there. If your looking into this tool make sure you know what kind of person would best fit their needs. We needed something more user friendly than GA since most users did not understand how to navigate through them using filters etc. This helps us track conversions much easier by giving real time reports back showing exactly what has worked. I love that they have built-in tools for reporting so we can easily drill into our reports to see what is working well or not as far reaching goals are concerned (or any other metric). It's super easy once you get used it but if there were some customizations available at first then this would be perfect!! We've been able solve many issues by using their platform including identifying which pages don't convert much better than others from looking through analytics reportings etc..