I like that it is super simple for an entrepreneur with no tech skills at all! They have great customer support too, so if anything goes wrong they are quick about fixing them or getting back in contact within 24 hours of me contacting their team member/s directly via chat (if required). The software can be slow sometimes when loading pages but this isn't really much worse than other sites out there where users may need more space as well which could also cause some lag time while browsing through menus etc.. However overall very easy website builder toolkit system - perfect solution especially considering how fast-moving business world we live under nowadays!!