I love that it is easy, intuitive and fast. It saves all our time by providing us with an automated solution without any issues of sending or managing GCs manually in multiple channels/platforms (we have over 100+). What i dislike most about this software are its limitations. With so many features missing like Gift Card Recycling and Bulk Sends which can be helpful at times - we need more flexibility from their side. We've been able improve user experience, satisfaction & retention rate while spending less money through using them as reward program.