Versatile! Softride wraps are strong enough to secure the bike tire to the frame and prevent it from wobbling when your bike is on the rack. It also keeps the pant leg secure when cycling, so your pants don't hit or snag on the snow chain when you're pedaling. I recommend them for easy and reusable use. I use them to secure a camping tarp and putting the two together doubles the circumference to wrap wider stuff! The color I bought was a beautiful blue. Hooray.