Review on NexxPhase by Robert Xayamonty

We are able to pull together our various CRM applications, create an integrated view and then feed this back out as well. The ability to track activity across multiple channels has been particularly useful when trying to understand what customers have seen or heard about us from external media outlets etc - it's not always easy to know how much impact each channel had! It can be difficult at times to update some fields within specific platforms where we don't own them (eg LinkedIn). But I think there is still more work here than other providers so far. In particular, with their integration services they should look really hard at whether they need to get involved if you want someone else to do most of the heavy lifting rather than just integrate two separate products/services.