It is very easy for me so I can manage my business easily with it; also its interface looks nice because everything related images look great here that makes us more comfortable when we use this software as compared others which seems not good at least now. Nothing much but if you want something simple then give try once only otherwise go other way about things like Evernote etc.. If anyone interested please check out waldo photo manager free version & see what u think after using it just few times! Its best alternative software available around world wide especially i am working from India (India) where internet speed may vary according to our location sometimes even there might have problem too while downloading any file due heavy traffic over net.