I like that it is very user friendly, easy to use and has great functionality. It's also quite flexible in terms of customisation which can be useful if you're looking at different types of campaigns. The reporting system could definitely do with some work, there isn't as much information about what each campaign did after their run date or how many conversions they achieved. However, this may just have been due to my lack of experience using this tool but I would recommend checking out other tools before choosing one over another. We were able to quickly set up our first CRM solution without hiring an expensive consultant. Our client base was growing rapidly so having something more robust than spreadsheets was needed.