I like that this is an automated system to create leads for sales people, it can be very helpful in building my lead list! The software does not have alot of features so you may need some training or help from someone else if using out-of box options with your own business process flow as well has having good internet speed/ connection (not too slow). It's been great at creating new qualified contacts into our database which helps build up numbers quickly!! This gives us more clients than we've had previously by just being able do things without human interaction when working online vs traditional methods where most companies require customer service agents who are taking time away form what they're doing now etc..