I like how easy it is for me as my business owner/marketer using this tool! It allows us to be able monitor all of what we have online in one place with great detail reports available so that you can track your results without any hassle whatsoever!! We also use Facebook ads which helps keep things organized when looking through everything in intelliize.
There are some quirks here and there but nothing too major just minor details such as being unable view multiple campaigns within "one page" (which would make sense). If anyone has questions about their campaign they need answers quick-quick before someone else gets those seats up because if not done quickly then everyone will beat them out by 10 minutes-15 maybe even 20 min depending upon timezone differences etc.. The main thing i'm trying to say though with having this type software setup makes tracking much easier than doing manually otherwise its going back & forth between programs searching down info, making phone calls ect...