This cable is manufactured by Xuanhua (China) and is marked as such on both the connectors and the cable itself. The cable is not branded or tagged as a champion. I figured it would be worth paying a little more than the "unbranded" options to get something you can trust. Unfortunately I paid more but still got "non-branded". It would be nice to save money just to buy the Xuanhua cable without the Champion box. Pretty disappointing and feels a bit cheated.