The platform is very intuitive (and easy) - you can even train your data team using videos! As an agency we're able to create custom reports that are super specific in our clients' markets or industries. We also have access to great analytics through this tool so it's been really helpful when looking at new ways of engaging potential customers/prospects who haven't interacted yet but seem like strong prospects. There isn’t much I dislike about click analytic as far as software goes; everything works well together which makes my job easier too!! It does take some time getting used to if coming from another CRM system where there may be many features within one dashboard such as social listening etc. A must-have piece of tech stack especially considering its price point compared to other competitors out there.