I like that it allows me to keep my privacy settings in one place, rather than having two separate options for each website or app which handles private data such as email addresses etc., this makes managing all of them much easier! It's easy-to use too - great if you're new at using an online service but would benefit from help getting started; they have excellent guides available with step by steps instructions (and support) should anything go wrong while setting up your profile/settings.
This is very helpful when first learning how things work so there are no unnecessary problems once set up! They don't offer customer services over live chat anymore either which can be frustrating when something goes awry after paying £12 per year + VAT (£14). But really just check out their guide before deciding whether its worth giving money away towards what seems fairly average product offering nowadays? Its good value considering most other similar offerings will cost more than double what we pay here plus also include.