The ease of use, the way it is designed to be user friendly from start to finish (even if you are not familiar with software in general). It also has some great features that other similar platforms lack like creating your own rules or having an option to add new assets/currencies without needing to go through third parties. I dislike how limited the functionality can get when using certain plugins. If you want something more robust than what comes included out-of-the-box then this might not be as useful to you. We needed a platform where we could keep track of all our tokens and their associated risks. This was done so that any potential losses would be kept minimal while still being able to understand which ones were risky and why.