It looks like real Ayurveda. Even while brushing you will taste the different herbs (zhadi buti) that must have been used in the preparation. This is a purely vegetarian dish with no animal products (this can be seen from the ingredients). I don't seem to have used too many chemicals. Overall a good product. As for toothpastes, I'm not sure how well they protect teeth, but since we're used to using toothpaste, it's better to use something with fewer chemicals and no animal products.
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