The most useful feature for me has been being able to track my account information in one place instead off having several separate programs/apps open at once (Salesforce or Google Sheets). It does not have as many features compared with other similar software but I think it's because they didn't want too much competition from another program like this so maybe there will be future updates! Having everything about an Account all together makes keeping up more efficient when speaking directly wtih them which helps keep conversations going longer rather than just getting info quickly then hangingup right away after you get what was needed outta your mouth..it can also help save time by letting us know if we need any additional fields filled before contacting customer again.