Description of MEDDIC Sales Training
Are you failing to consistently close sales? Despite what some people might tell you, the problem may not be your salesmanship or your pitch—it could be a problem with your qualification methodology.
MEDDIC is the most renowned Sales Qualification Methodology, applicable to any Enterprise Sales Process which is rather complex. The definition of MEDDIC is the acronym it represents, composed of six elements. They represent the MEDDIC checklist as described below:
METRICS: Measure the potential gain leading to the economic benefit of your solution vs. competition.
ECONOMIC BUYER : Identify and meet the person who has the ultimate word to release funds to purchase.
DECISION PROCESS: Know and Influence the process defined by the client to make purchase decision.
DECISION CRITERIA: Know and Influence the criteria defined by the client to make purchase decision.
IDENTIFY PAIN: Identify and Analyze the pains which require your solution to be relieved.
CHAMPION : Identify, Qualify, Develop and Test your Champion or your Internal Seller.
In a nutshell, MEDDIC tells you that if you do the above in any complex B-to-B sales campaign, you win the sale.
We offer both ONLINE and IN-PERSON training and workshop.
Both programs include all the courses that you see here:
https://trainings.meddic.academy/
The main training, being the full MEDDIC bundle, lasts 2 hours approx (10 short 10-15 minutes mini courses):
https://trainings.meddic.academy/bundles/full-meddic-course
The bundle is composed of the MEDDIC original courses plus modules which are exclusively available at MEDDIC Academy (such as "ROI" or "How to Develop Champions").
The training and workshop are facilitated by Darius Lahoutifard, one of the initial sales leaders at PTC, where MEDDIC was born. Unlike other MEDDIC consultants Darius was not just a training facilitator or a VAR Manager at PTC, but a VP managing a Direct Sales team. More about him here:
https://www.linkedin.com/in/meddic/
To see him in action, try this free "Introduction to MEDDIC" course.
https://trainings.meddic.academy/courses/introduction-to-meddic
or this excerpt of one of the trainings:
https://www.youtube.com/watch?v=6lAd-BIEnlU
There are also many educational articles on our blog. https://meddic.academy/blog/
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