My 4 year old seems to enjoy it more than my 18 month old. Both love to carry the basket in any mode. My 4 year old loves to scan everything but also enjoys interacting with the educational prompts that come with scanning the items he brings. The basket offers enough space to easily play "supermarket" with other products. The noise isn't too annoying or loud, so that's a bonus. As for the "irritation factor", it only bothers me when my 4 year old insists on scanning my face, but it's hardly the toy's fault.
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