I like that it is very easy for me as an individual customer or business owner who wants to use this software in my own way without being overwhelmed by all of their options! The interface could be better but they have been working really hard over time with improvements so far which has helped make things more user friendly overall. They are also adding new features regularly such as video tutorials etc - these can sometimes take some getting used to but if you give them enough notice then most will help out once you get stuck :) It's great having your email address linked up right from within the dashboard itself (as opposed to logging into separate accounts) meaning we don't need to remember passwords anymore when using various services/websites. We've found our customers love how much easier managing orders is now because everything is done through one place rather than multiple different emails at times too!