The ease of use, that it's very easy for non-technical users to set up and configure this tool! It also has great support if you have questions or need help setting things up (which I did!). We were able to quickly get an app out into production using offsitesstatus without any issues. There really isn't anything i dislike about this product - everything was fantastic from our first contact through onboarding. Great customer service as well which makes me feel like we are cared for at all times. This would be my go to solution when looking for something simple but powerful in regards to messaging customers during downtimes etc.