I like that it is easy to use and very intuitive. It provides me with all of my information in one place, which makes life much easier! As an individual who does not have a team member to help them through their sales process, this tool has been essential for collecting leads from prospects. Once they are added into upTICK, it's so simple to schedule meetings via our shared calendar. There really isn't anything negative about using UpTICK; however, if you're looking at other more complex CRM software, then maybe check out some of those options as well. We were able to keep track of each prospect throughout the entire lead generation process. This helped us stay organized and also provided great follow-up reminders when we needed to do so.