The best thing about Reditus is its ability to provide a 360-degree view of your customers, which helps you reach them in their preferred way. I like that it's easy to use and provides all the information I need to make informed decisions. It also has a great dashboard so you can keep track of key performance indicators. The only downside is that there are a few minor bugs here and there. But they are quickly fixed. We used Reditus to get more insights into our customer base. This helped us identify where we were missing out on customers and what channels were performing better than others.